I joined Fennica Gaming in March 2024 to help establish and grow the internal and external branding and marketing visuals for its ongoing international expansion within the lottery gaming industry.

My day-to-day responsibilities include the maintenance and expansion of our brand identity, creating and customizing game assets for our customers, building story outlines and game trailers, motion graphics, video editing, designing large-scale printable graphics, merchandising, and more. Along with our Head of Marketing Communications, I work closely with our tech, products, and sales teams on a daily basis to ensure a high standard for our brand and visuals.

In addition to expanding our brand identity and all of its visual components, I have also designed event booths and meeting rooms for international events such as WLS, ICE, NASPL, and SBC, and advertorials published in NASPL and PGRI.