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LIGHTEN THE MOOD

It’s good to have insurance for those “unexpected” moments when traveling. We usually don’t think about the worst that could happen when planning our vacations and showing a capsized ship or a plane crash on an advertisement would probably lose you a few clients. Travelers now are probably more paranoid than ever before, so the theme of each scenario is improbable, but not impossible. Delivering a serious message with a touch of humour makes it easier to connect with the ‘young traveler’ target audience.

QUICK AND EASY

Let’s face it, travel insurance is never fun or easy. Blue Cross Travel Insurance has a plan for every type of traveler, from the annual vacationer to the spur-of-the-moment adventurer, so you spend less time worrying and more time enjoying your hard-earned time off. With the Blue Cross smartphone app, you can get coverage for your trip within minutes while you’re standing in the airport check-in line! You can also sign in with your existing Blue Cross account to keep your travel profile and plans updated for whenever you need them most.

“Exotic Surprise” Luggage Carousel Ambient Ad

STRATEGIC PLACEMENT

The touch screen panels in the terminal serve as your Blue Cross Travel Insurance agent, allowing you to select the plan that fits you best just moments before you take off. Complete and intuitive peace of mind without delays, something every traveler wants in today’s travel industry.

Don’t worry, it’s just a vinyl. But you did get travel insurance, right?